Dig for Victory

Dig for Victory is a Brighton fashion label with its own shop and studio on Edward Street, in Kemptown. It designs and makes dresses inspired by mid-20th-century glamour, cut from vintage and end-of-roll fabrics. Alongside its everyday range, it runs a bespoke bridal service for wedding dresses and occasion wear, made to measure in the Brighton studio.

Why they suit LGBTQ+ couples

This suits couples who want something made for their body and their style, not chosen from a rail of standard sizes. Every made-to-measure piece is fitted to you, whatever your shape or size, and the design can be built with you from the fabric up. It is also a good choice if you want a wedding outfit with some colour, print or personality, or one that you will wear again.

What they offer

• Bespoke and made-to-measure wedding dresses
• Occasion wear for partners, wedding parties and guests
• A design-your-own option using the label's fabric collection
• Off-the-peg pieces ready to order
• Limited-edition and one-off designs in vintage and end-of-roll fabrics
• In-person measuring and fittings at the studio
• Video consultations and fittings for clients outside Brighton

How they work

Bridal visits are by appointment. You can try on pieces, look through fabrics and be measured at the studio, where the clothes are made. Designs are new, drawing on vintage shapes rather than copying old patterns, and the use of existing fabrics keeps waste down. If you cannot get to Brighton, consultations and fittings can be done over video.

Where they cover

The studio is in Brighton, close to the seafront and the city centre. Clients can come from anywhere, with video appointments for those further away, and the label also sells online.