Dresses · London, Greater London

Morgan Davies Bridal

Bridal boutique on Essex Road in Islington, London, with a sister shop in Hitchin

Morgan Davies Bridal is an independent bridal boutique with a shop on Essex Road in Islington, north London, and a second boutique in Hitchin, Hertfordshire. The London shop stocks gowns from a wide spread of international designers, from soft and romantic to sleek and modern, and every visit is by appointment.

Why they suit LGBTQ+ couples

An appointment here means a consultant who is focused on you for the whole session, with no rush and no crowd. That makes it easier to try styles you might not have considered and to bring the people whose opinion matters. The boutique to any couple where one or both of you wants a gown and a calm, guided way to find it.

What they offer

  • Gowns from designers including Halfpenny London, Jesus Peiro, Alon Livné, Milla Nova, Alena Leena and Divine Atelier
  • Appointments of around an hour and a half with a consultant
  • Private appointments on request
  • A bespoke veil service and veil embroidery
  • Accessories to finish your look
  • Sample sales held through the year

How they work

You book online for either the London or the Hitchin boutique. Standard appointments allow you to bring two guests. Weekday slots are free, while Saturday and late appointments carry a small fee. Once you choose a gown, the team can point you to recommended seamstresses for alterations, and some designers offer made-to-measure options or rush orders.

Where they cover

The London boutique is at 312 to 314 Essex Road, a couple of minutes on foot from Essex Road station. Canonbury and Highbury and Islington stations are also within walking distance, and street parking is limited. The Hitchin shop is on Sun Street in the town centre.

Frequently asked questions

Do I need an appointment?

Yes. Both boutiques work by appointment only, and you can book online.

How many people can I bring?

Standard appointments allow two guests. Ask about a private appointment if you would like a different arrangement.

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