Mualice

Mualice, also written M.U.Alice, is a wedding makeup business in Cleveland, Ohio. Owner Alice has been drawn to the art of makeup since childhood and now works in the beauty industry.

Why they suit LGBTQ+ couples

Mualice is LGBTQ+-owned. Makeup should look like you on your best day, whatever your gender, style or comfort level. A makeup artist who treats clients as she would like to be treated herself is a good basis for that.

What she offers

• Wedding makeup in a range of styles
• Help finding the look you imagined
• A service focused on the artistry of makeup

Preparing for makeup

Book a trial before the wedding. Bring photos of looks you like, along with any you want to avoid, and tell Alice about skin sensitivities. Wear a top similar to your wedding outfit so you can judge color. Photograph the trial in daylight and with flash to see how it reads on camera.

If you do not usually wear makeup, say so. A light application can still look polished, and a good artist will respect your comfort.

On the day

Arrive with a clean, moisturized face. Plan a time slot that allows touch-ups before photographs, and ask what products to carry for the evening. Check parking and access if the session is at your venue. Ask whether the artist brings lighting, and whether bridesmaids, parents or other guests can book the same morning. Confirm how long you will need, so your photographer is not kept waiting.